What does it take to convert a dying club in the middle of Barcelona into a thriving golf range for young professionals and families?
This is the kind of question our international business learning circle students were asked by a group of 3 founders who took over the club recently. We got to hit some balls while pondering what can be the right approach to bring a sport that has been associated with stodginess and "old money" into the lives of young Barcelona urbanites....
Needless to say, the students loved the challenge!
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